Reuters: “The bland sameness of the names means that tens of millions of Americans may not realize who funded the television advert they just watched denigrating or trumpeting a particular candidate. A few blinks, and the names all run together – just as they’re supposed to… That’s because many of these groups want to stay in the background while spending hundreds of millions of dollars to support their candidate or their cause. A group that spends most of its cash on vicious attack ads, for example, can hide behind the anodyne gloss of a name that is easily forgotten or confused.”
“The best super PAC names convey commitment to a vague ideal without using language so electrifying or catchy that it could make the name stick too long in public memory.”
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