Washington Post: “Barack Obama rose to prominence as a politician who could deliver broad, sweeping speeches with universal themes, and he has leveraged the opportunities of the digital age to maximum political advantage. But often, this now means speaking narrowly to his base voters or to groups disconnected from the mainstream political process.”
“The new strategy offers benefits as well as risks. The White House can reach more people without the filter of the traditional media, target its audience with precision and receive almost immediate feedback. But the approach raises the prospect of fostering further political polarization if the president opts to communicate mostly with parts of the electorate that identify with him ideologically or can be helpful politically.”
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