Sen. Marco Rubio (R-FL) has spent about $10 million into reserved TV air time in Iowa, New Hampshire, South Carolina and Nevada — including nearly $5 million in Iowa alone, WMUR reports.
First Read: “It’s smart, and we’re surprised that we haven’t seen other campaigns talking about doing the same thing. The early buys give Rubio a competitive advantage over other candidates, since he’s been able lock down good time slots for ads – not to mention at a cheaper rate. With a combined 20 or so candidates of both parties running for president – and at least one super PAC for each of ’em – there could be as many as 40 different political committees jockeying for ad time. There’s only so much advertising time between 6am and 11pm in Iowa and New Hampshire, and candidates who reserve late are simply going to get stuck airing ads in the dead of night. Sooner or later, you’re going to see a panicked run on the available time that’s left.”
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