National Review: “The rate at which a candidate spends the money he raises — the burn rate — is important too. One top Republican strategist and pollster tells me that the burn rate is an indicator of the kind of campaign a candidate is running. A candidate with a low burn rate is spending little money, say, on personnel and, essentially, anything that’s not directed toward message delivery.”
“With the exception of Marco Rubio, none of the other candidates, that I’m aware of, have released cash-on-hand figures that would allow a burn-rate calculation. Others, like Scott Walker, haven’t been in the race long enough to make a calculation. But Rubio’s burn rate is around 19 percent, which is low, and suggests he’s running a streamlined campaign that’s not bleeding money on consultants and staffers. His campaign released a cash-on-hand figure, which suggests they’re proud of this.”
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