Bloomberg: “According to people in Rubio’s orbit, the campaign views the well-funded Cruz as its primary long-term threat and wants to halt his recent momentum. Rubio’s advisers think he has an equally good shot of winning over conservatives, given the near equal popularity the two senators enjoy among Republican voters (favorable-to-unfavorable ratings of 58-18 for Cruz; 55-18 for Rubio, according to a recent poll).”
“But less than six weeks before the first votes of the race will be cast, Rubio has a light footprint in Iowa and New Hampshire compared to some of his chief competitors in each state. Eschewing the kind of labor-intensive retail campaigning that voters in those early-voting states traditionally demand, Rubio is waging a gamble by running a more national- and media-driven campaign. He has also placed a premium on landing wealthy donors, with notable successes.”
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