“After taking the political world by surprise in early January with the formation of a shiny new political committee, Bush has largely receded from public view, instead putting an acute focus on raising money and building what his growing team of aides describe as a ‘shock and awe’ campaign operation,” CNN reports.
“Aside from some previously-booked paid speeches, a series of banal postings on Instagram and Twitter and a few random run-ins with scrap-hungry reporters, the former Florida governor seems determined to avoid the traps of the horse race-driven daily news cycle and the expectations game that comes with it. Bush’s mission in these early days of the cycle is to keep his head down and raise as much money as possible in an effort to muscle out his closest Republican rivals, hire a talented staff and build a high-octane campaign apparatus that can go the distance against Hillary Clinton in 2016.”
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