The American Research Group explains the "Ten Rules for More Effective Advertising." If you have ever wondered why a campaign can spend $1,000,000 or more on television advertising and still be in the single-digits in the polls, you need to read this.
"Use the following 10 simple rules to evaluate the advertising you encounter this political year. You may be disappointed, but don't be surprised when you discover that most advertising fails to follow any of the rules."
December 26, 2003
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