Bush Ads To Start Soon

February 27, 2004

Bush Ads To Start Soon

The Bush campaign will spend "$3.6 million to run commercials on national cable channels next month as part of the first phase of its television advertising blitz," the AP reports. The ads will run for three weeks.

"The campaign expects to spend a large portion of its $100 million re-election fund on ads during spring and summer, particularly in states that were close in 2000."

The New York Times points out that buy buying cable time, "the advertising team is focusing on a slightly older audience that is widely considered well informed. Although Fox News is generally thought to be more popular with conservatives than its competitors, network research has shown the cable news audience to be slightly more populist and conservative than those watching other programming."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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February 27, 2004