Taegan Goddard's Political Wire

May 25, 2004

Political Ads Failing

More than half of those queried in a new Advertising Age poll said "the blitz of presidential campaign ads had not influenced them and in total, 92% said the ads had not swayed them to change their prospective votes."

"Oddly, while ads from the Bush campaign have mostly attacked Mr. Kerry, who has been running mainly biographical spots, poll respondents saw the challenger's ads as more negative than Mr. Bush's. A full 61% of those surveyed said Mr. Kerry's ads were more negative in the national sample vs. 54% for Mr. Bush."

Meanwhile, the New York Times finds many ads misleading. "Pollsters say that television ads seem to be leaving voters with mistaken impressions" of Kerry and Bush.

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Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

This is a personal site and does not necessarily reflect the views of any company, political campaign or advocacy group.

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