"Since John Kerry began showing positive biographical television ads about himself in early May, he appears to have reversed a slide in public impressions of him in the battleground states," according to the National Annenberg Election Survey.
"In the 20 states which both presidential campaigns consider tight enough to warrant spending on television advertising, Kerry is now viewed favorably by 44 percent and unfavorably by 32 percent... Kerry’s standing in those states improved from late April, when 36 percent viewed him favorably and 35 percent unfavorably."
"President Bush, who had held an advantage over Kerry in perceptions in those states, does so no longer."