Kerry's Ads Are Working -- Political Wire

Kerry's Ads Are Working

"Since John Kerry began showing positive biographical television ads about himself in early May, he appears to have reversed a slide in public impressions of him in the battleground states," according to the National Annenberg Election Survey.

"In the 20 states which both presidential campaigns consider tight enough to warrant spending on television advertising, Kerry is now viewed favorably by 44 percent and unfavorably by 32 percent... Kerry’s standing in those states improved from late April, when 36 percent viewed him favorably and 35 percent unfavorably."

"President Bush, who had held an advantage over Kerry in perceptions in those states, does so no longer."

May 27, 2004

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Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

This is a personal site and does not necessarily reflect the views of any company, political campaign or advocacy group.

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