Internet Upstart Turns Insider -- Political Wire

Internet Upstart Turns Insider

The Los Angeles Times profiles Zack Exley, who "has gone from running a website dedicated to mocking Bush to running Kerry's official online organizing effort."

"Exley's unlikely rise from union organizer and small-time software programmer to top campaign operative mirrors the rapidly expanding role of the Internet in politics. More valuable than decades of slogging in the trenches of the major parties is a few years' experience out in the free-form world of the Web — a realm where the tools of the trade evolve every week and a joke can grab more attention than a thousand position papers."

Meanwhile, Washington Whispers notes there will be "a major overhaul" to the Kerry campaign website "that will include some fancy new tools such as E-block. Kerry Web gurus -- who worked for Wesley Clark -- have been working on this project for about two months. What's E-block? The wave of the future for campaigns, say political techies. It's an online capability that allows phone banking from a home computer. Not everyone has the time to travel to a campaign office or union hall and make calls for the candidate. E-block will allow them to do that from home. Get out the vote, but stay in your jammies."

May 30, 2004

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Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

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