Taegan Goddard's Political Wire

May 30, 2004

Manipulating the Media

CNN runs an interesting piece on how the major presidential campaigns "engage in daily battles of media manipulation and one upmanship to get their messages out."

"Campaigns stage multiple live media events throughout the day -- with backgrounds and props selected carefully -- prepare videos, distribute detailed position papers, zap out Web ads and e-mail commentary, feed quotes to reporters by beeper and create online communities. Campaign officials also keep close tabs on their opponents in a bid to keep them from hogging the media spotlight."

"Around midday is ideal to hold events... when the local news can cover it and air for the evening newscasts."

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Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

This is a personal site and does not necessarily reflect the views of any company, political campaign or advocacy group.

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