"Internet consultants outside the presidential campaigns said candidates have slowly but steadily become sold on the ads. More have realized that while millions of people are online every day, relatively few visit the campaign sites or sign up for their e-mails. The ads not only reach those people but are also particularly effective at reaching them at work, experts said. The ads have become cheaper and more sophisticated -- incorporating video and animation -- and can be targeted to ever more narrow segments of the public."To reach Political Wire's readers, you can quickly and easily reserve a regular or premium ad in the left hand column.
May 31, 2004
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Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.
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