"The inevitable backstab blog has to be on some political consultant's mind. Get it started and growing as a pro candidate X blog. Build an audience via tried and true techniques -- including the purchase of blog-ads -- and then, late in a campaign, have the blog turn on candidate X. If any of the high profile lefties at work today -- the Daily Kos or Atrios, for example -- were to suddenly turn on Kerry, citing implausibility fatigue, for example -- that would be news and a blow to Kerry. Could Kos really be working for Rove? The costs of starting a blog are so low that the mischief potential is quite high."Kos responds: "Man, if we are working for Rove, I don't think the guy is getting his money's worth."
Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.
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