Last week, Fabrizio McLaughlin and Associates, a GOP polling firm, released a strategy memo based on their recent Battleground State Survey that reveals undecided voters "are currently poised to break away from President Bush and to John Kerry."
Among the reasons:
They are more than twice as likely to see things headed down the wrong track as compared to voters overall.
They give President Bush a net negative job approval rating.
A solid majority sees the Country as being worse off than they were 4 years ago.
They are significantly more pessimistic about the current state of the nation’s economy.
They are significantly more likely to favor the federal government doing more as opposed to doing less.
The conclusion: "Clearly, if these undecided voters were leaning any harder against the door of the Kerry camp, they would crash right through it."
Update: In a just-released memo, Fabrizio has more bad news for President Bush. In recent polls, there is a "sizeable gap"
between his job approval score and his share of the vote.
"In a campaign that is fought at the margins over ever shrinking slivers of the electorate, no sliver is more important or more pre-disposed to being recaptured by the Bush campaign than 'approval gap' voters."
July 15, 2004
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