Taegan Goddard's Political Wire

August 03, 2004

Bush Unveils Kinder, Gentler Ads

"The Bush campaign struck a softer tone in its newest batch of commercials, praising the president for 'moving America forward' after months of criticizing rival John Kerry," the AP reports.

"The positive ads are designed to set the stage for Mr. Bush's nominating convention later this month in New York. The commercials suggest that Mr. Bush has a vision for the future although the spots are short on specifics about his second-term agenda."

Meanwhile, the Wall Street Journal notes "the traditional August calm before a presidential election is beginning to look more like a storm as new ads reflect both the ferocity of the contest and the unexpected financial strength of the Democrats."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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