Kerry's Buzz Strategy -- Political Wire

Kerry's Buzz Strategy

"After worrying about their message, advertisements and grass-roots drive," President Bush's campaign "now has another concern on the horizon: the buzz generated by theatrical events, celebrity endorsements, and heavy supporter turnout on the other side, adding the glow of momentum to the Kerry campaign in a race that is locked in a statistical dead heat in most voter surveys," the Boston Globe reports.

"Kerry, with the help of an occasional rock star joining him on stage, has sustained crowds into the tens of thousands since the convention in Boston, in a few instances clearly dwarfing the ticketed events President Bush tends to hold. Kerry, with fewer security concerns than a sitting president, can throw open his doors in ways Bush cannot, giving him a logistical advantage in building big audiences."

The crowds "generate a persistent story line in the local media wherever he goes: that the Kerry camp is more open to members of the public."

August 15, 2004

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Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

This is a personal site and does not necessarily reflect the views of any company, political campaign or advocacy group.

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