September 28, 2004


What Kerry Must Do

The latest strategy memo from Stan Greenberg and Matt Hogan argues Sen. John Kerry must target his base in the upcoming debates.
"John Kerry and the Democrats are rich with targets that could be consolidated or persuaded, despite the intense polarization of the presidential election... This is an unusual landscape of opportunity because of the course the race has taken and Kerry's difficulties in fully consolidating Democratically inclined groups. The bad news is those patterns have kept Kerry a few points behind Bush in the race. The good news is that Democrats are clearly underperforming and can make gains in the race, and indeed win."


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