"Step by step, debate-by-debate, John Kerry has addressed and removed many remaining doubts among uncommitted voters. My own polling research after each debate suggests a rather bleak outlook for the Bush candidacy: many who still claim to be 'undecided' are in fact leaning to Mr. Kerry and are about ready to commit.
"Can Mr. Bush turn the tide in just 18 days? Absolutely, but his candidacy must address voters who still harbour economic and national security concerns. But that requires a fundamental shift in the president’s strategy and message. Asserting that the economy is strong and Iraq a success is simply not credible to the majority of Americans or to the stubborn 5 per cent who remain uncommitted."
Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.
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