Bush's Bigger Base

November 03, 2004

Bush's Bigger Base

An excellent observation by Noam Scheiber: "Not only did Kerry win by an 86-13 margin among self-described liberals, he also won by a 55-45 margin among self-described moderates. So how'd Bush pull it off? He won 84-15 among self-described conservatives, and, more importantly, he made sure conservatives comprised a much bigger chunk of the electorate than they did in 2000. (Conservatives comprised about 34 percent of the electorate yesterday, versus 29 percent in 2000--a huge shift, raw numbers-wise.) Anyone anticipating a conciliatory second Bush term should stop and consider how much Bush owes his base."

Bush's strategy was to increase his ideological base. Had the demographics remained the same as in the 2000 election, Kerry would probably be the next president. As Michelle Cottle notes: "Bush's reelection was driven by a bunch of folks freaked out over the thought of gay marriage and stem-cell research."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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November 03, 2004