"Did the Kerry campaign really imagine that they could out direct-market Karl Rove? By buying into the 17-state strategy, they walked right into Rove’s trap. By reducing the battlefield, they enlarged the Bush campaign’s tactical brilliance. The key to defeating Bush in the biggest national election since 1968 was to nationalize the race, not localize it. And the way to do that was to do it, with national campaign advertising, national campaigning and a direct national appeal that said: this is not Florida’s election or Ohio’s election, this is your election. You pay taxes, you have a right to be heard. I will not disenfranchise you. I will not marginalize your vote... By changing the scope of the battlefield, the Kerry campaign could have maximized the Bush’s campaign’s most glaring weakness, which was communications."
Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.
Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.
Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.
