Blink

Malcolm Gladwell's new book, Blink, will be published next month. According to pre-release material, Gladwell "shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus." In short, decisions made in the blink of an eye are often better than those that take hours or days of analysis.

From the Amazon.com review:
"Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing 'a rogue military commander' in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload."
Gladwell's first book, The Tipping Point, was excellent and should be read by anyone interested in influencing a political agenda. This promises to be another great book.


December 1, 2004




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