December 19, 2004


Cool Software Doesn't Win Elections

Zach Exley, head of online communications for the Kerry-Edwards campaign, "offered a brutally frank assessment of his team's elections tactics" at Harvard last week, the Register reports.

Exley "derided net evangelists who believed that the answer was 'let's come up with new ways of talking!'"

"The take away was pretty stark: after a year of Panglossian happy-talk from media outlets like NPR, the tools proved not to be magic: and the much-lauded 'conversation' proved to be an irrelevant distraction from building a real world field organization."


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