April 04, 2005


Gore TV Sets Launch Date

Al Gore's new television network is scheduled to launch Aug. 1 under the name Current and hopes "to generate much of its content from viewers," the Wall Street Journal reports.

The venture is "taking an unconventional approach to TV programming in hopes of attracting viewers aged 18 to 34. That demographic, heavily sought by advertisers, has become difficult for TV networks and newspapers to reach."

Update: The press release has more information.










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