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June 10, 2005


Presidential Salvage Job

With President Bush's approval rating falling rapidly, Craig Crawford outlines a possible "comeback strategy."
"The president can easily turn this around and get his groove back. For starters, though, he has to stop talking so much. There is too much Bush-speak out there. His team seems to think that the way for Bush to maintain momentum is to be on the tube saying something every day. Bush is certainly a trooper, but presidents devalue their currency with too much circulation. Thatís what is happening to him now.

"As heretical as it is for a journalist to say this, even the presidentís suddenly more regular encounters with reporters ó he has held monthly news conferences since January ó are not helping him. Heís not very good at them. His unscripted and unpunctuated ramblings sound defensive and weak."
We can expect more of this in Crawford's forthcoming book, Attack the Messenger.














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