A must-read piece by Craig Crawford notes that "one reason Republicans keep Democrats on the defensive is how effectively they speak to their partisan ideologues and still manage to avoid a backlash from moderates. Speaking in words that the faithful understand -- while sounding innocuous to the uninitiated -- is how the modern game of niche politics is played."
"This is just how a code-speaking politician wants it. The below-the-radar niche press runs wild with your true meaning, while the conventional media remains clueless, leaving few scars on those who would otherwise take offense."