Getting Out the Vote Selectively

November 01, 2005

Getting Out the Vote Selectively

California Gov. Arnold Schwarzenegger "ordered next week's special election to take his agenda to 'the people,' but his campaign strategy relies on relatively few people showing up next Tuesday and large segments of voters staying home," the Los Angeles Times reports.

"The governor's plan -- micro-targeting voters, advertising in selected markets to reach them and conducting daily polls to augur the political mood -- is guided by a single premise: If every Democrat and every Republican in California votes next week, Schwarzenegger's measures are likely to lose."

Ron Nehring, vice chairman of California Republicans, said it best: "The world is run by those who show up."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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November 01, 2005