Who Reads Political Blogs? -- Political Wire

Who Reads Political Blogs?

The latest BlogAds survey is out.

Henry Copeland runs the numbers and finds "the median political blog reader is a 43 year old man with an annual family income of $80,000. He reads 6 blogs a day for 10 hours a week. 39% have post-graduate degrees. 70% have contributed to a campaign. 69% have bought music, 87% have bought books. 58% say blogs are 'extremely useful' sources of information. 52% leave comments on other people's blogs."

Chris Bowers parses the data for Democratic blog readers. "Active readers of Democratic political blogs are very highly educated, highly politically active, quite well-to-do, voracious consumers of media, not very young, and skew male."

I'll report on the findings for Political Wire readers shortly.

April 26, 2006 | Related News

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Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

This is a personal site and does not necessarily reflect the views of any company, political campaign or advocacy group.

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