The Michael J. Fox Effect -- Political Wire

The Michael J. Fox Effect

A new national study revealed that voters' support for stem cell research "increased after they viewed an ad featuring Michael J. Fox in which he expresses his support for candidates who are in favor of stem cell research."

Key finding: "Republicans who indicated that they were voting for a Republican candidate decreased by 10% after viewing the ad (77% to 67%). Independents planning to vote for Democrats increased by 10%, from 39% to 49%."

Real-time responses of those who participated in the survey are also available. Very interesting.

October 26, 2006

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Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

This is a personal site and does not necessarily reflect the views of any company, political campaign or advocacy group.

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