Inside Clinton's BlogAd Campaign

William Beutler has some interesting insights into Sen. Hillary Clinton's first BlogAd campaign, launched just days after her official announcement.

"While I am quite sure I did not locate every ad on every blog, the initial buy was worth at least $17,026 across at least 45 blogs. The buy comprised political blogs almost exclusively, liberal blogs overwhelmingly, and primarily those with a national reach. Nearly every liberal blog above 50,000 impressions per week picked up a blogad, though a few did not (as weíll see below) and at least a few regional and small-traffic blogs also were included."

Interesting tidbit: "Theyíre even on the low-traffic personal blog of Matthew Gross, who happens to be John Edwardsí blog adviser."

Henry Copeland of BlogAds: "My response to folks who have asked about the candidate buys: 21 months is a looooong time and there's going to be lots of experimentation and learning along the way. The key point is that candidates -- particularly Edwards and Clinton -- have chosen to make significant investments in blog advertising far earlier than in advertising on other media."


January 25, 2007


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