Edwards Sends DVD to 70,000

John Edwards is mailing DVDs to more than 70,000 Iowa households this week, The Politico reports, "introducing the audience of likely caucus-goers to his plan for universal health care with a combination of passion, wonkiness, and implicit comparison with his rivals."

"Edwards' video is the first effort this presidential cycle to reach voters directly and in numbers beyond those who tune into announcement speeches on television or on candidatesí websites. The mailing reflects the continuing centrality of Iowa in the presidential primary process, and to Edwardsí campaign in particular."


March 5, 2007




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