Television Ad Spending Could Double

"A wide-open presidential race and a willingness by candidates, interest groups, unions and corporations to buy TV time will lead to historic spending for political and issue-advocacy advertising in the 2008 election cycle," according to a TNS Media Intelligence/Campaign Media Analysis Group analysis for CNN.

"The cost to try to influence the 2008 election could exceed $3 billion... nearly twice as much than what was spent in 2004 when political and issue-advocacy television advertising rang in at $1.7 billion. In 2006, $2.3 billion was spent on political and issue-advocacy TV commercials."

The complete report is available.

October 15, 2007 | Related News



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