New Swing Voter? -- Political Wire

New Swing Voter?

Business Week: "Move over, Soccer Moms, there's a new gal in town... She's part of what looks to be an increasingly crucial demographic in the Presidential election: Wal-Mart Women. These lower-middle-class white women who shop frequently at the discounter are stretched thin and feel increasingly vulnerable."

"Just who are Wal-Mart Women? They're not as well-off as average Americans: Some 41% of frequent Wal-Mart shoppers have incomes below $35,000, vs. 25% of the population at large. They're less educated than their neighbors: 31% of U.S. voters have a high school education or less, vs. 39% for Wal-Mart Women. Those characteristics set them apart from the firmly middle-class Soccer Moms so closely tracked in past elections."

April 21, 2008

Get a political job!: Check out Political Wire's extensive job board for the latest listings.

PREMIUM BLOG AD

BLOG ADS

GOOGLE ADS

The largest collection of political memorabilia in one place.

MSNBC

View All Jobs

Post a Job

TOOL BOX

Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

This is a personal site and does not necessarily reflect the views of any company, political campaign or advocacy group.

PRAISE

"There are a lot of blogs and news sites claiming to understand politics, but only a few actually do. Political Wire is one of them."

-- Chuck Todd, NBC News political director

"Political Wire is one of only four or five sites that I check every day and sometimes several times a day, for the latest political news and developments.”

-- Charlie Cook, editor of the Cook Political Report

"Taegan Goddard's Political Wire sets the gold standard for smart, timely and lively coverage of the world of campaign politics. It's the place to start and end your day.”

-- David Rapp, former editor, Congressional Quarterly

"If I were on the proverbial desert island and had only one web site to access, Political Wire would be it."

-- Dotty Lynch, CBS News political consultant

"Taegan Goddard has a knack for digging out political gems that too often get passed over by the mainstream press, and for delivering the latest electoral developments in a sharp, no frills style that makes his Political Wire an addictive blog habit you don't want to kick."

-- Arianna Huffington, founder of The Huffington Post

"Political Wire is one of the absolute must-read sites in the blogosphere."

-- Glenn Reynolds, Instapundit

POLLS

CONTACT

Send your tips, memos, comments and suggestions to

For advertising information, please contact BlogAds at

Taegan Goddard's Political Wire