Obama's Database Will Make Him the Power Broker

Sen. Barack Obama's supporters "are giving him more than just record amounts of cash. They also are providing personal information that may make his donor list the most powerful tool in U.S. politics," according to Bloomberg.

"Even if the Democratic presidential candidate doesn't succeed in his White House bid, this data will make Obama a power broker in the party for years to come. For the interest groups or Democratic candidates he chooses to sell it to, it would provide a gold mine of information and access to potential donors."

Key point: "While in the past, campaigns have cross-referenced lists of registered voters against other records such as credit-card purchases or magazine subscriptions to find potential supporters, Obama's information is more accurate and precise because it relies on data that donors provide themselves."

April 28, 2008 | Related News



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