As they gear up their general election campaigns, the first goal for Sen. Barack Obama and Sen. John McCain is to shore up support among base voters -- a task made more difficult by tough primary fights.
USA Today notes Obama "at last has won the endorsement
of Hillary Rodham Clinton, the woman who came closer to the Democratic
presidential nomination than any other. Now he has to win over her
millions of female supporters." The main reason: "Four years ago, women made up more than half the electorate."
Meanwhile, one of McCain's biggest challenges, according to the New York Times, is the "continued wariness toward him among evangelicals and other Christian conservatives, a critical voting bloc for Republicans that could stay home in the fall or at least be decidedly unenthusiastic in their efforts to get out the vote."
But the Washington Post notes one complication for both campaigns: "McCain and Obama offer a rare combination of nominees able to poach on the other party's turf. Both have proven appeal to independents. McCain will target disgruntled Clinton supporters; Obama will target disaffected Republicans. Women, Latinos and, especially, white working-class voters will find themselves courted intensely by the two campaigns."