Obama's Tabloid Strategy -- Political Wire

Obama's Tabloid Strategy

Bonnie Fuller -- the creator of today's celebrity journalism -- comments on the Obama family being photographed for the cover this week's People magazine and notes "it's apparent that Team Obama has a clear and clever presidential marketing strategy: present Michelle and Barack as the beloved Brangelina of the political world."

"Like every in-demand A-list couple who concedes to allowing a peek behind the curtain, the Obamas insist this will be the 'first and last' up-close and personal look at them as a family. What they don't admit to is that this was a carefully orchestrated, well-thought out brand presentation. And it isn't actually the first highly personal look at the photogenic family. No, it's the culmination of a publicity campaign designed to take advantage of the couple's charisma and Hollywood-worthy good looks. Team Obama is using popular mass-media vehicles such as People, Us Weekly, The View, Access Hollywood and The Colbert Report to familiarize the American public with the candidate and his wife, and to dispel myths about the couple, in a far more aggressive way than has ever been done before in a presidential election."

July 28, 2008

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Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

This is a personal site and does not necessarily reflect the views of any company, political campaign or advocacy group.

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