The Opinion Makers -- Political Wire

The Opinion Makers

Out in a couple days: The Opinion Makers: An Insider Exposes the Truth Behind the Polls by David W. Moore.

The author -- a former senior editor of the Gallup Poll -- says that today's opinion polls misfire due to an intrinsic methodological problem: survey results don't differentiate between "those who express deeply held views and those who have hardly, if at all, thought about an issue."

Specifically, Moore notes that in the period leading up to the invasion of Iraq, every major media poll showed substantial public support for a preemptive strike. In truth, there was no majority of Americans calling for war.

July 30, 2008

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Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

This is a personal site and does not necessarily reflect the views of any company, political campaign or advocacy group.

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