The Oprah Effect

O, The Oprah Magazine (1-year) A new study by economists at the University of Maryland finds that Oprah Winfrey's endorsement of Sen. Barack Obama in the Democratic primaries dramatically increased the overall voter participation rate and and increased the number of contributions received by Obama.

The very interesting 59-page analysis details how geographic differences in subscriptions to Oprah's magazine and book sales related to her popular book club affected the primary outcome.

Ultimately, the authors estimate that Winfrey's endorsement was responsible for approximately 1,000,000 additional votes for Obama.


August 8, 2008




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