If you want to get your book on the bestseller list, try getting named the vice presidential nominee of your party.
The New York Times notes Sen. Joe Biden's memoir from last year "has become a best-selling title in the very brief time since Barack Obama, the Democrats' presumptive presidential nominee, announced that Mr. Biden would be his running mate... The book was released by Random House last summer, shortly after Mr. Biden announced he was running for president, but initial sales were unimpressive. That was then. As of Sunday afternoon, the book was at No. 31 on the amazon.com bestseller list, and No. 11 on Barnes & Noble's list."