Obama's Speech Tops Ratings -- Political Wire

Obama's Speech Tops Ratings

Nielsen just released the ratings for the fourth night of the Democratic National Convention last night and found an estimated 38 million viewers watched on television, setting a new record for convention viewership.

Other interesting notes:

Thursday night generated substantially higher ratings and total viewers (13.4 rating, 38.4 million total viewers) than any other night this week; Barack Obama's speech also generated 3.3 million more viewers than John Kerry's four years ago.
Obama continues to attract high ratings among African Americans (a 21.0 rating for African Americans vs. a 12.4 rating among whites.) Obama's speech was the 5th highest rated non-sports program among African American viewers since 1997.
Older viewers continue to dominate viewing. People age 55+ watched at five times the rate as teenagers (ratings of 23.7 and 4.5 respectively.)

August 29, 2008

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Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

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