Fighting Bad Press with Google

Worth Clicking: Blasts from the past wound Romney

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March 27, 2009

Fighting Bad Press with Google

Sen. Kirsten Gillibrand (D-NY) is using Google Ad Words to respond to an unfavorable New York Times story this morning on her history of defending tobacco companies as a young lawyer.

If you enter "gillibrand tobacco" or even just "gillibrand" into Google you'll get an ad at the top of the search results proclaiming, "Gillibrand Fights Tobacco." The ad links to a page on her campaign website highlighting her anti-tobacco record.

Phil Singer: "This is the future of rapid response."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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March 27, 2009