The End of Base-Style Campaigns

Worth Clicking: Blasts from the past wound Romney

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May 04, 2009

The End of Base-Style Campaigns

GOP pollster Neil Newhouse on the rapidly declining numbers of people who identify themselves as Republicans:

"For Republicans, this data reinforces the need to put aside the outdated targeting recipe for victory (95% of R's, 55% of I's, 10% of D's) and replace it with one that calls for more cross-party partisan support in order to achieve victory (95% of R's, 60% of I's, 15%-20% of D's). The current partisan affiliation data is the clear death knell for the 'base-style' campaigns favored by some in the early part of this decade."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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May 04, 2009