As President Obama prepares to nominate
his first Supreme Court justice, the White House is doubtless
considering not only whom to select but how best to introduce the
nominee to the public, CQ Politics reports.
The process of selling a high court pick --
to the nation as well as the Senate -- has become as elaborate as an
election campaign, complete with photogenic stagecraft, polling and
occasionally attack advertising. And the battle to control the message
begins the minute the president announces his choice."