July 06, 2009


Web Videos Become More Powerful

YouTube recently launched an interesting new overlay ad feature which should become very popular for political campaigns and advocacy groups.

The ads essentially allow video viewers to quickly click over to a website. Since videos often make emotional appeals, the technology is an effective way to drive people to take actions like donating money to a campaign, signing a petition or submitting their email address.

Sen. Patrick Leahy is one of the first to use the new technology in his efforts to to establish a Bush-Cheney truth commission.


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