Taegan Goddard's Political Wire

September 10, 2009

Obama's Speech Moved Swing Voters

Democracy Corps did dial testing and focus groups with 50 independent and weak partisan voters watching President Obama's speech last night and found "these swing voters reacted strongly to Obama's message."

Key findings: "Support for Obama's plan jumped 20 points, from 46% before the speech to 66% after. Importantly, Obama also achieved one of his principal goals of boosting the intensity of support. Prior to the speech, just 2% of these swing voters supported the plan strongly while 26% opposed it strongly; by the end of the evening those numbers were virtually reversed, with 28% supporting the plan strongly against just 8% strongly opposed."

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Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

This is a personal site and does not necessarily reflect the views of any company, political campaign or advocacy group.

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