Marc Ambinder explains why the redesign of the official Republican party website has fallen flat:
"It's not timed with the start of any major advocacy campaign -- or political campaign. And it portrays itself as something it's not: diverse and ready to embrace new ideas. That may be what the party leadership aspires to, but, at least when it comes to diversity, a few pictures of Hispanics and African Americans doesn't make up for... well, the history of the party."
Making matters worse, the site has been down repeatedly throughout the day.
The Obama campaign's former online guru, Joe Rospars, to TPM: "You
know your web program is in trouble when your site can't even handle
the traffic bump from people making fun of your web program."