House Democrats "are looking at re-branding the public health insurance option as Medicare, an established government health care program that is better known than the public option," reports The Hill.
"The strategy could benefit Democrats struggling to bridge the gap between liberals in their party, who want the public option, and centrists, who are worried it would drive private insurers out of business."
"While much of the public is foggy on what a public option actually is, people understand Medicare. It also would place the new public option within the rubric of a familiar system rather than something new and unknown."
Publius: "In all seriousness, the most valid reason not to call it 'Medicare' is that the public option is far less socialized. Even under the most liberal bills, the public option would only be
available to a fraction of the public, and even then would have other
restrictions such as artificial floors on reimbursement rates, etc... In short, Medicare is much more liberal than the public option."