Bloomberg's Microtargeting Machine

Worth Clicking: Blasts from the past wound Romney

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October 26, 2009

Bloomberg's Microtargeting Machine

New York City Mayor Michael Bloomberg "has spent millions of dollars to get inside the head of every New York City voter, hundreds of thousands of whom will get pre-recorded 'robocalls' narrowly targeted to appeal to their tastes and urging them to get out and vote," reports Forbes.

"Automated calls to get out the vote are nothing new in political campaigns, but the Bloomberg campaign's specificity is rarely seen at the local level. Campaign officials estimate they will have 75 calls reaching 890,000 people."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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October 26, 2009