The latest NBC/Wall Street Journal poll shows support for a government-run insurance plan at its highest level since the debate began with 48% in favor of the idea while 42% oppose it.
That's a 10-point swing from August, when 47% were in opposition and 43% were in favor.
"In another question asked a different way -- is it important to give people a choice of a public option? -- a combined 72% answered that it was either 'extremely important' or 'quite important,' while just 23% said it was 'not that important' or 'not at all important.'"