Taegan Goddard's Political Wire

November 02, 2009

Bloomberg Launched Massive Network Blast

If you've been on the Internet today -- and live in an area with big election tomorrow -- you probably saw some Google "network blasts" by the various campaigns. A network blast is a technique where a campaign essentially opens the floodgates and plasters their display ads everywhere on the Google Content Network -- those websites that host Google ads.

In New York City, Mayor Michael Bloomberg's campaign made one of the biggest network blasts by a politician to-date. Bob McDonnell in Virginia is also blasting the network in Virginia and D.C., and Doug Hoffman is running a blast in NY-23 as well.

Google tells Political Wire that there are more coming but it's interesting to note that Creigh Deeds (D) in Virginia and Bill Owens in NY-23 have only done some limited targeting, not full-out networks blasts.

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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